How a Value Ladder Increases Customer Acquisition & Average Order Value
by Robin Hurtado | 5 min read
Attracting more customers and getting customers to spend more money are two important factors for growing a profitable business.
In this article, we will cover everything you need to know about value ladders including how to use them to increase customer acquisition and average order value.
In that last example with the subscription program, the reason the program is effective is not just because it’s a higher-priced offer. It’s because the offer increased value to the customer as well.
The subscription program saves the customer money overall and they receive soap to their doorstep automatically every quarter.
To sum it up, in order to build a profitable value ladder, you need to keep these three things in mind: